Sessions

Traditionally, diversity executives have relied on ERGs for employee engagement. But more recently, more executives are employing social media strategies to create employee engagement and on-line communities of associates who are becoming “diversity champions” across organizations. In this session we will take a look into Abercrombie & Fitch’s strategy and their use of mediums like Facebook, twitter and Instagram and how they utilize them as a vehicle to build employee engagement and community around their brand. Learn how to align your social media strategy with your organization’s business strategy.