Sessions
How Abercrombie & Fitch Uses Its Social Media Strategy to Increase Employee Engagement and Community
Yerba Buena Ballroom 1-2
1.25 HR Credit
| Competencies: HR Expertise, Global & Cultural Effectiveness
| Intended Audience: Mid-Level
Traditionally, diversity executives have relied on ERGs for employee engagement. But more recently, more executives are employing social media strategies to create employee engagement and on-line communities of associates who are becoming “diversity champions” across organizations. In this session we will take a look into Abercrombie & Fitch’s strategy and their use of mediums like Facebook, twitter and Instagram and how they utilize them as a vehicle to build employee engagement and community around their brand. Learn how to align your social media strategy with your organization’s business strategy.
Presenter:
Todd Corley, Senior Vice-President and Global Chief Diversity Officer, Abercrombie & Fitch