Sessions

Both existing and potential candidates care about your values, culture, beliefs, and achievements. Are you communicating these through a well-rounded digital communication strategy?   Throughout the presentation, we will discuss how your presence, content, and activity on social media are directly reflected on strengthening your employment brand, allowing you to retain talent and attract the best candidates.   You will explore the impact of digital strategy and communication on shaping people's perceptions of your business and enhancing your position in the market.   Diving deep into content creation, storytelling, and digital communication, we will elaborate on the role of social media in promoting your positive work environment and helping you attract and retain the best talent.  The demonstration will include strategies and examples of best practices that you can get inspired from to create your own content strategy.

Learning Objectives:

• Attract and retain the best talent through building a strong online presence.
• Create a content strategy that establishes your employment brand.

In-person session offerings are on a first-come, first-served basis.

To view all event accessibility & accommodations details visit here.

If a speaker has provided session materials, please visit https://presentations.shrm.org.