Sessions
Concurrent Session
How the American Heart Association Uses Technology to Source and Recruit Diverse Candidates
Wellesley
Wednesday 10/28/2015 09:30 AM - 10:45 AM
1.25 SHRM PDCs, 1.25 HR Credit
| Competencies: HR Expertise, Global & Cultural Effectiveness
Workplace Application:
Acquire practical ways to improve corporate messaging, promotional campaigns, marketing material and other outreach methods for your diversity initiatives.
Sourcing and recruiting diverse candidates can be challenging. However, tools and technology have helped to bridge the gap that once existed between recruiters and potential candidates by making their openings more visible to the job seekers. From intense recruitment branding, to robust content and information that is available online, job seekers have more access to learn about a company than ever before. Michael Goldberg will walk you through how they use technology to recruit diverse candidates, including veterans and individuals with disabilities. You will leave with:
- Advice on how to source and recruit for diverse talent, as well as how you can make technology work for your organization and gain the attention of diverse candidates across the nation.
- Tips on how you can leverage your brand to engage a diverse audience.
- Strategies to gain greater visibility for your organization’s commitment to diversity hiring.
