Step 1

Discuss how improving your skills in this ever-changing world is not just good for your professional development, but your organization at large. It is imperative that you stay current on workplace issues, compliance requirements and the latest HR technologies to cause the effect you want to see in your work and your workplace.

Step 2

Provide concrete examples of how your experience will positively impact your day-to-day work. You will be able to select sessions that are most beneficial to you, your team and organization. Let your boss know your custom curriculum will help solve workplace challenges.

Step 3

Highlight the contacts you will make to advance your organization’s goals. With more than 200 attendees, there are countless ways to establish connections with industry professionals and solution partners. You can benchmark and strategize with your peers to bring proven tactics and innovative thinking back to your office.

Step 4

Let your boss know you are committed to finding cost-savings. For example, you can register early before rates increase. If you are traveling in person, you can also book your hotel room through the official SHRM Housing Block. This way, you know you’re getting a fair rate AND saving on transportation costs. You can take advantage of coffee breaks, receptions and lunches to cut costs.

Step 5

Put your business case in writing. Use our handy Letter Template to help your boss understand why the SHRM NorCal Conference is the most valuable conference to attend. Customize this based on your specific goals and how you will make a return on investment (of both time and money). Consider committing to a post-conference briefing for staff, senior management or your team, where you’ll highlight what you’ve learned from the conference. Tie your learnings to your organization’s long-term and short-term goals or strategic plan to demonstrate the value and impact of your education.