Sessions

In-person session offerings are on a first-come, first-served basis. Seating is limited.

To view all event accessibility & accommodations details, visit here.

Your LinkedIn serves as the first point of contact between you and your potential employees.  In the presentation, we will discuss how your optimized profile, well-crafted content, utilize the latest Ai tool for content creation, and strategic activity on LinkedIn to strengthen your employment brand, allowing you to retain and attract top talent.  You will uncover some LinkedIn profile best practices that will maximize your visibility and reinforce your level of expertise. Diving deep into content creation, storytelling, and digital communication, we will elaborate on the role of LinkedIn in promoting your work and impact in the industry and driving potential employees to check your profile and join your organization. The demonstration will include strategies and examples of best practices that you can get inspired from to uplift your LinkedIn profile and create your own content strategy.

Learning Objectives:

• Learn how to turn your LinkedIn profile into a platform of exposure and an effective talent-attracting tool.
• Showcase your expertise online and create a content strategy that underlines your thought leadership and employment brand.
• Utilize content creation tools, Ai tools, and hear what habits to develop to transform your profile and employer brand.

If a speaker has provided session materials, please see below or visit https://presentations.shrm.org

All virtual sessions inherently run the risk of audio or visual issues due to factors out of our control. If any technical difficulties arise, we appreciate your patience and understanding as we work diligently to resolve it. All virtual sessions, unless marked as "LIVE ONLY" or "VIRTUAL LIVE ONLY", are recorded and will be available to view on demand until December 1, 2023.