Sessions
Concurrent Session
What Got You Here Won’t Get You There: How to Overhaul Your Hiring Strategy AND Get Your Management Team Onboard
Red Rock 6-7
In-Person and Virtual
Tuesday 04/12/2022 01:00 PM - 02:00 PM
Competencies: Business (Behavioral), Interpersonal (Behavioral), Leadership (Behavioral)
Workplace Application:
Attendees will learn how to develop and implement a successful recruitment marketing plan order to drive applicant flow and make recruiting a competitive advantage for their organization.
Now is not the time to simply make a few adjustments to your hiring process, it is time to rethink your entire approach. The evidence is clear that this talent shortage is no longer a disruption, it is a historical transition into a new hiring ecosystem. The talent shortage is now 2x-5x worse depending on the industry, which isn’t just impacting time to fill, or the quality of hire, it is impacting the growth and success of the business, potentially leading to a decline in profits or worse, business closures and buyouts. Business owners are looking to HR to solve this problem, but many HR directors have already thrown everything they have at it, feeling defeated and out of options. The trouble is many companies are simply applying old practices and strategies to the new evolving labor market, hoping that at some point, things will change. This will not work, and if companies are not willing to pivot and adapt, they will not survive. In this session, Ryan Kohler will walk attendees through how they can develop a new, successful hiring strategy, with a proactive, recruitment marketing plan at the center of the approach. He will demonstrate how to implement it, why it works, and how to present the data and information to get key stakeholders and management onboard.
Learning Objectives:
- Understand this historical transition in the labor market by reviewing data trends and forecasted trajectories to know the full story behind why it is happening, and how it affects every aspect of business.
- Discover the complete paradigm shift that needs to happen relating to hiring strategy in order to thrive in this new climate, why old practices are no longer working, and why HR leading this shift will be critical in the success of the organization.
- Learn how to create a recruitment marketing plan (This is NOT ‘branding’, it is direct response marketing!) to effectively connect with more applicants, why it works, how to implement it, and how to measure its effectiveness.
- Learn the principal data points, and how to present them to management and other key stakeholders to get them onboard with the new strategy implementation.
