Sessions
Concurrent Session
A Benefits Communication Case Study: USO Inc.'s Journey to Implement a High-Deductible Health Plan
255-257
Wednesday 06/21/2017 10:00 AM - 11:15 AM
1.25 SHRM PDCs
| Competencies: HR Expertise, Communication
| Intended Audience: Mid-Level
Workplace Application:
You will learn how the USO used elements of strategic communication plan to implement a High-Deductible Health Plan, resulting in 400% of expected year one enrollment.
Survey sources show that it is becoming more common for small and mid-size organizations to include a high-deductible health plan option in their employee benefits packages. This session will review the strategy and steps USO, Inc. launched and took to adequately inform a distracted, mission-focused, remote workforce, that produced 400% of expected enrollment. This session will help you:
- Understand what is involved in creating and implementing a strategic benefits communication plan;
- Identify the key players and resources most useful in implementing your plan.
- Get the results you want.
- Identfy the tactics, tools and channels that reach diverse geographically dispersed audiences with a small attention spans.