Session #703: Social Solutions for HR: Social Media Strategies to Help Achieve Your HR and Business Goals

Preconference Workshop

Additional Fee & Registration Required

Saturday 06/18/2016 01:00 PM - 05:00 PM

4.00 SHRM PDCs, 4.00 HR Credit | Competencies: HR Expertise, Communication, Business Acumen | Intended Audience: Mid-Level

Workplace Application:

This workshop will provide you with the opportunity to learn from experts and top social media influencers, so that you can improve the ROI of your organization’s social media strategies.

Sixty-five percent of new hires are sourced through social media, and recruiting is only one small part of how organizations and individuals are leveraging social media to share their story and connect with an audience. Yet, harnessing this powerful business tool requires planning, preparation and resources. This interactive workshop, led by some of HR’s top social media experts, will help you define your goals, select the appropriate social media platforms, create meaningful content and measure the value for your organization. You’ll walk away with an understating of how to employ social media’s key benefits, while avoiding the common pitfalls, and you’ll gain an appreciation for the tools you’ll need to manage engaged communities. This workshop will help you:

· Develop a social media plan in support of your organization’s HR mission that reaches your intended audience and supports your
organization’s business objectives.

· Find, attract and hire the most talented employees with cutting-edge technology and best practices in legal compliance.

· Foster engaged employees who share your organization’s stories through meaningful content that supports your
overall retention goals.

· Build your “personal brand” by participating at the right level on the right social media platforms.