Sessions
ServiceMaster: Building One Brand, One Voice by Strategically Aligning Your Employment and Consumer Brands
Convention Center 147
Tuesday 06/21/2016 10:45 AM - 12:00 PM
1.25 SHRM PDCs, 1.25 HR Credit
| Competencies: Communication, Business Acumen
| Intended Audience: Senior-Level
Workplace Application:
This session will highlight the behind-the-scenes work HR led to successfully align its new employment brand with the launch of the company’s new corporate brand.
Susan Hunsberger, SVP and and Chief Human Resources Officer for ServiceMaster Global Holdings, Inc., will highlight how ServiceMaster applied the same level of strategic focus to their employer branding as they applied to their corporate and consumer branding. You will learn how one of FORTUNE Magazine's 2016 World's Most Admired Companies is:
- Leveraging its employment brand to clearly communicate the culture of the company, its vision and values to increase engagement, retention and sustainable growth - particularly through social media channels.
- Using reliable and in-depth data to build their employment brand from the inside out and plans for how they will measure brand engagement with both employees and candidates alike.
Presenter:
Susan Hunsberger, senior vice president and chief HR officer, ServiceMaster Global Holdings, Inc.