Sessions

Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.

In a digital landscape where professional platforms like LinkedIn have become crucial for personal and corporate brand building, the integration of artificial intelligence and its application to boost influence on the LinkedIn platform can profoundly reshape the way organizations connect with their audience.

Inspired by real-world success stories, this session will delve into the transformative power of AI, turning employees into powerful influencers on LinkedIn and spreading the organization's brand story in a smart and authentic way.

The session will also uncover secret tricks on how to use AI for content that stands out and goes viral, creating a real connection that goes beyond the typical job postings. All this not only attracts top talent but also boosts your company's influence.

Learning Objectives:

• Understand the impact of AI on influential LinkedIn content.
• Delve into LinkedIn's best practices and learn practical strategies on how to leverage AI to empower employees as influential brand advocates with the goal to attract top talent and expand the organization's influence.
• Learn key secrets and tricks to creating compelling and engaging stories that could go viral.

Explore how to optimize your LinkedIn profile and content for maximum impact.

Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.

Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.

Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.

Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.