Sessions
Concurrent Session
Become a LinkedIn Superstar: Build Your Thought Leadership and Your Organization Employment Brand to Attract and Retain Your Talents
Silver Pearl 3
In-Person and Virtual
Monday 10/24/2022 02:00 PM - 03:00 PM
Competencies: Business (Behavioral), Leadership (Behavioral)
| Intended Audience: Advanced (Elevating DEI), Intermediate (Fostering DEI)
Workplace Application:
Acquire the skills needed to establish an online audience and expand your influence on LinkedIn.
Session seating is first come, first served. Thank you for your cooperation.
This session discusses the vital role a notable employment brand plays in attracting top talent. The discussion will tackle the reason why it is critical for organizations to be perceived as thought leaders in their respective industries, and dives deep into the methods and tools such as: content creation, storytelling, and strong social media presence. The demonstration will include strategies and examples of best practices that you can get inspired from to derive your own thought leadership and content strategy. Learn all this and more while keeping the main goal in mind: retaining and attracting the best talent in today’s competitive market.
Learning Objectives:
- Learn how to attract and retain the best talent through building a strong online presence on LinkedIn; it all starts with a good foundation – your employment brand.
- Learn how to create content that goes viral and builds your thought leadership.
