General Session
Where the Rubber Met the Road for NASCAR: When Bold Action Can Impact the Bottom Line
Wednesday 10/21/2020 10:00 AM - 11:00 AM   Add to calendar
Intended Audience: All Levels

Earlier this year, NASCAR contributed its voice to the fight against racism and racial injustice, and reinforced its commitment to building a culture of diversity and inclusion for its fans, competitors and industry. Leading NASCAR’s efforts has been president Steve Phelps, who addressed the NASCAR industry in June with a promise to create meaningful change. 

In the days that followed, NASCAR announced its ban of the Confederate flag from track properties – an important message to all that NASCAR is welcoming and inclusive of everyone that shares a passion for racing. This bold action was a true where-the-rubber-meets-the-road moment for Phelps and NASCAR, which pledged to fight racial injustices not just with words, but with action.  

Hear directly from Phelps in an executive discussion with SHRM President and CEO Johnny C. Taylor, Jr., SHRM-SCP, on navigating the known risks and pushback from customers and fans, and how a strengthened commitment to diversity, equality and inclusion is moving NASCAR forward. You will gain actionable insights on growing your own business acumen and driving bold change.

Steve Phelps Photo
Steve Phelps, President,
National Association for Stock Car Auto Racing (NASCAR)