Concurrent Session
What’s Your Unique Story? How Employment Branding Can Help Get You the Right Talent
Magnolia 5
In-Person Monday 04/17/2023 02:30 PM - 03:30 PM   Add to calendar
Competencies: Business (Behavioral), Interpersonal (Behavioral), People (Technical) | Intended Audience: Mid-Level
Workplace Application:
This session will roadmap how to uncover your organization's unique Employee Value Proposition & articulate why candidates would want to work for you. 

Being able to articulate your story in a unique and compelling manner can be an overwhelming task. This session will establish why the exercise of crafting a unique story is so important and how you can do it most effectively.

Learning Objectives:

  • Provide tips and tricks on how to determine your unique story.
  • Build it into an enticing brand.
  • Present it effectively to your targeted audience.
  • Using examples from leading organizations, you'll get a basic understanding of how employment brands are built and how they make your hiring more effective. 

In-person session offerings are on a first-come, first-served basis.

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Matt V. Adam Photo
Matt V. Adam, Chief Talent Strategist,
NAS Recruitment Communications