Sessions
Smart Stage
Is Your Candidate Experience a Crapshoot? Let’s Fix It.
Smart Stage: Forum 118
In-Person
Tuesday 08/24/2021 12:30 PM - 12:50 PM
Competencies: Business Acumen, HR Expertise, Leadership & Navigation
Workplace Application:
If your candidate experience is not meeting candidate expectations, we’ll tell you what is wrong and how to improve it so that candidates are engaged and inspired to apply.
Does your career site meet candidate expectations? Are you attracting, inspiring and turning visitors into applicants in the way that you want? In this informative session, NAS will take you through the keys to improving your candidate experience, from sharing your jobs via SEO and creating a branded and engaging content to using analytics to continually refine your site and boost your results.
Learning Objectives:
- Learn how an authentic employment brand motivates candidates.
- Learn how to evaluate their career site and how it meets (or does not meet) candidate expectations.
- Discover how SEO can impact the candidate experience and how to improve it.
- Discover how to use analytics to enhance the candidate experience.
