Sessions

Seven Ways to Turn Your Volunteers into Brand Ambassadors

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your chapter’s, state council’s as well as your company's brand. But there's no better PR than an army of loyal volunteers and employees living and breathing your brand. You know the type – individuals with enthusiasm bursting from their veins –  talking up your services with their friends and colleagues at every work event, family gathering, and sporting event they attend. "No, I'm telling you this works, I've seen it from the inside! This product has changed my life! Let me show you." Or  "I'm so sorry you had that experience, it's not usually like that." Yes, you can define your brand and advertise it. But don't overlook the power of your volunteers as brand ambassadors. Our best people want to be part of the inner circle. To build business sustainability and strengthen your competitive advantage, increase ownership by treating your volunteers as owners of your brand. In this high-energy program, you'll learn seven ways to get both your volunteers and members advocating for your brand. The added bonus is that these can also be used for your employees!