Sessions
Concurrent Session
Storytelling In A Digital Age: Developing and Leveraging Video Content to Tell Your Company’s Stories
Atlantic A
Tuesday 04/19/2016 02:30 PM - 03:15 PM
0.75 SHRM PDCs, 0.75 HR Credit
Workplace Application:
Learn best practices for developing a story-based video content strategy and how to use that content for multi-channel communications for your current and potential future employees.
A key component in attracting and keeping talent is telling your organization’s story: your history, company culture, strategies for the future. The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content? And how can you increase your opportunities to initiate and maintain that all-important personal connection? This session will help you:
- Learn why story-based content can be a successful development strategy.
- Understand the makeup of engaging and compelling stories.
- Know the questions you should be asking before you start.
- Leverage video content for multiple distribution channels and uses: both internal and external.
