Sessions

Lead with Your Customer: Transform Brand & Culture into World-Class Excellence*
*Preregistration and additional fees required.
Thursday 09/29/2016 08:00 AM - 05:00 PM   Add to calendar
6.75 SHRM PDCs | Competencies: Leadership & Navigation

*Pre-registration and additional fees required.

Looking for an exclusive hands-on opportunity to discover “behind-the-scenes secrets” of the world’s most successful organizations? Talking about excellence is one thing, but actually visiting renowned companies to see their operations in action and hear from organizational leaders will give you the proven tools to become a true partner in developing and executing your organizational strategy. This session gives you the opportunity to learn about the World Class Excellence model, visit three benchmark organizations, as well as gain valuable implementation insights and networking opportunities!  This workshop will show you how to:

  • Go beyond merely knowing about your customer to understanding them with the Customer Compass tool.
  • Recognize the six aspects of the customer experience that determines loyalty and business results.
  • Determine what leading organizations view as core non-negotiables in the drive for consistent world-class excellence.
  • Practice the tool used to align the key operational components for sustainable success.

You will visit the following organizations:

  1. Zillow Group: Zillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands on the Web and mobile.  The company’s brands focus on all stages of the home lifecycle: renting, buying, selling, financing and home improvement. Zillow®, the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.  Trulia®, a vibrant home shopping marketplace, focused on giving home buyers, sellers and renters the information they need to make better decisions about where to live.  HotPads®, a map-based apartment and home rental search brand, and  a top destination for renters in urban areas across the United States.
  2. Hard Rock CafĂ©: The iconic Hard Rock is a haven for fans of music, food, and great times. Whether you are down for a Legendary Burger, live music, a Classic Tee, a Rock Star Suite, or the latest collectible pin, there’s something for everyone. Every Hard Rock Cafe, Hotel & Casino, or Live around the world serves up authentic experiences that rock. Since its establishment in 1971, Hard Rock has also been committed to a wide variety of philanthropic causes and activities. Their motto: “Love All – Serve All.”
  3. Perkins-Coie: With more than 1,000 lawyers in 19 offices across the United States and Asia, Perkins Coie LLP represents great companies across a wide range of industries and stages of growth—from startups to FORTUNE 500 corporations.  Among their accolades: Named one of the “100 Best Companies to Work For” for 14 consecutive years by FORTUNE magazine, 2003 – 2016; Ranked among the highest-grossing U.S. firms; Ranked 17th largest law firm in the U.S.; Listed 243 attorneys as Best Lawyers®; ranked Tier 1 nationally in 36 practices areas by U.S. News; Named a “Leader” among tech-savvy firms.
Mark David  Jones Photo
Presenter:
Mark David Jones, Chief Operating Officer,
World Class Benchmarking