Sessions

Today’s business landscape is not tomorrow’s.  Yesterday’s start employees are not today’s.  And who knows what the economy will do?  Yet companies need to continue performing amidst these changes.  You will learn what business ecosystems are and why they matter.  A business ecosystem is the suppliers, distributers, customers, competitors, government agencies and so on – involved in the delivery of a specific product or service through both competition and cooperation.  The ideas is that each business in the “ecosystem” affects and is affected by the others, creating a constantly evolving relationship in which each business must be flexible and adaptable in order to survive.

Townsend will share how two organizations – eCopy and the Austin Health Adolescent Initiative – used business ecosystem mapping to understand their environment.  A simple, yet robust, methodology for mapping business ecosystems will be presented.  Learn how you can use this strategic tool for the benefit of your own company.