Sponsorship Opportunities

SHRM offers a variety of sponsorship opportunities, providing a level to meet every budget! Aligning a sponsorship with your brand forges awareness of your business, can be custom designed to meet your marketing goals and give your company additional exposure to over 400+ HR professionals and decision makers that participate at NorCal 2023.

Application and Contract for Exhibit Space & Sponsorship Sign Up Now.

Please email signed contract to norcal@shrm.org

Experiential Sponsorships

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Pre-Conference Experience or Meetup

2 of 3 Available

$2,500

Capture attendee attention and jumpstart pre-event excitement with a pre-conference experience or meetup. Occurs Saturday afternoon opportunities and/or Sunday morning before the official kickoff of NorCal 2023. Examples include a Cultured Wine Tasting Event with opportunities to sip, relax, and play games, a guided tour through Armstrong Redwoods State Park. It's an easy 1.7-mile walk through the redwood forest featuring 300 tall trees, some of which are over 1,000 years old, and/or Tour the Charles M. Schulz Museum. The museum showcases the life and works of PEANUTS creator Charles M. Schulz. Learn how Charlie Brown, Lucy, Linus, Snoopy, and the rest became part of our lives. 1-hour tour followed 30 minutes to explore on your own.

Speaking Opportunities & Presentations

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Main Stage Presentation

Limited Availability

$5,000

Get attendees' attention with this full experience to be the exclusive sponsor of the Main Stage sessions that reach over 400 guests. This opportunity also includes recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo on the Main Stage session loop as well as 30-45 second video.

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HR Solutions Stage

0 of 6 Available

$1,500

Grab one slot at the HR Solutions Stage Series. This series provides relevant, topical information in 20-minute bursts of highly engaging content.

Networking & Events

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Reception

1 of 2 Available

$7,500

Start the experience out with a bang at our Grand Opening Reception or the Monday evening Reception. You will receive branded cocktail napkins, plus exclusive company logo on signage directing attendees to your booth.

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Grand Prize Drawings

0 of 1 Available

$2,500

Have an on-stage presence at NorCal 2023 by announcing the winners of the Grand Prize Drawings. Welcome guests with a 2-3 minute introduction by one of your staff members and collect entry forms at your booth. Grand prize will be determined by sponsor and SHRM.

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Luncheon

1 of 1 Available

$4,000

As a lunch supporter, you will have the opportunity to reach attendees outside the reach of your booth. And you’ll be a hero to all who will enjoy a luncheon between sessions. Sponsors can share custom QR codes during lunch and will receive recognition throughout the conference.

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Break

2 of 2 Available

$3,500

Several opportunities are available for sponsorship, including logo on all signage and napkins. Can also be an exclusive sponsorship for a reduced cost.

Digital Sponsorship

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Closed Captioning

1 of 1 Available

$3,000

Maximize your brand with this multi-channel package providing visibility in our General Sessions and on the conference app!

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Wi-Fi Splash Page

1 of 1 Available

$3,000

Without a network, how can we network? As the exclusive sponsor, you are able to reach hundreds of visitors and provide company recognition by making the Wi-Fi password your company name. You will also receive a company banner ad on the home/landing page.

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Mobile App Splash Page

0 of 1 Available

$2,750

The one-stop shop for attendees to get all information from Schedule, Sessions, Speakers, and Exhibitors. Put your company's logo recognition on the welcome page of the Conference App. You will also receive a company banner ad on the home/landing page.

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Exclusive Banner Ad

1 of 1 Available

$2,750

Get Exclusive Rights of All Digital Banner Ad on the homepage of the Event Website that links directly to your organization's site.

Communications

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Preconference Email (Banner Ad)

2 of 2 Available

$1,500

Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mail will be sent about 1 week prior to the start of the conference. E-mail will be sent to all registered participants with important event details.

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Exclusive Day Of Conference Email (Banner Ad)

1 of 2 Available

$1,750

Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mail will be sent to attendees the DAY OF the conference. E-mail will be sent to all registered participants with details on how to access the virtual format and event details. One sponsor per day.

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Notebook Advertisement

1 of 2 Available

$2,500

Get your brand in front of all NorCal 2023 attendees by submitting a logo and a full one-page advertisement to include with our notebook. Attendees will use this notebook throughout the conference and will take it home to remember their time at NorCal 2023.

Promotional Opportunities

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Registration & Badges

1 of 1 Available

$5,000

Brand the only item that attendees are required to wear, their name badges and lanyards. This sponsorship offers one company the sole branding of these items and the exposure that comes with it.

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Push Notifications

5 of 7 Available

$750

Get your message in front of attendees by taking advantage of the conference app's push notifications. Sponsor will receive a custom message (45 characters or less) to be sent to all attendees at the specific time of their choice each day (based on available time slots).

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Exhibitor Passport

0 of 6 Available

$750

Increase visibility with our passport game. Limited to 10 companies, attendees will be provideda passport in their swag bag. Upon completion of visiting each booth on the card are entered to win up to $250.

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Yoga, Movement Or Mindfulness Break

2 of 3 Available

$1,500

Host a mindfulness break event to get attendees to move, stretch or rejuvenate before or after a long day of sessions! Opportunities can include yoga, nature walk, meditation and more. It’s your opportunity to get creative!

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Swag Bag

1 of 1 Available

$5,000

Sponsor the Swag that attendees will receive during the event! You can include coupons, an online course, gift cards, etc. Drive marketing efforts before the event starts and make a lasting, positive impression on attendees.