Today job seekers can learn more about your brand and your company prior to applying for a job. Not only that, they can and do interact your brand via LinkedIn, Glassdoor, Twitter and many other social media channels — asking 18 questions about your company, your culture and of course, your jobs. It's important that your talent acquisition team go beyond online job postings and be responsible for employment marketing communications and candidate customer service via relevant social channels. In this session you will learn: