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Simon Rurka
Founder & CEO
The Simon Assessment
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Nothing excites Simon more than the phrase, “That’s impossible.” Over a 24-year career, leading businesses from $1M to $9B, he has consistently transformed markets, organizations, and teams—shattering conventional expectations of performance.
Now, as Founder & CEO of The Simon Assessment, he’s on a mission to revolutionize team performance and solve “The Tragedy of Wasted Potential.”
Simon believes high-performing teams aren’t found—they’re engineered. His work focuses on identifying and eliminating the root causes of underperformance, allowing organizations to build environments where people are inspired, empowered, and equipped to thrive. It’s not about incremental improvement—it’s about exponential growth.
Beyond his professional work, Simon is deeply committed to investing in people and helping them reach their full potential. His passion for Potential, People, and Progress fuels everything he does.