Sessions
Concurrent Session
Making Life Matter: The Role of Employer Brand Management in Organizational Transformation
Westgate Ballroom C
Monday 06/29/2015 07:00 AM - 08:15 AM
1.25 SHRM PDCs, 1.25 HR Credit
| Competencies: HR Expertise, Communication, Business Acumen
| Intended Audience: Senior-Level
Workplace Application:
Learn an integrated approach to delivering an experience-led transformation of organizational culture and performance.
As one of the world's leading insurance companies, MetLife believes the key to elevating its performance is superior talent, and the key to engaging this talent is a compelling and distinctive employer brand. This session explains how the development and implementation of the company's employer brand strategy has enabled MetLife to drive change and achieve its goals. This session will help you:
- Identify how employer brand management contributes to a more effective talent strategy.
- Understand why HR and marketing need one another to build an outstanding brand.
- Drive organizational change and superior business performance through employer brand management strategies.
Presenter:
David Henderson, chief talent officer and executiver vice president, Human Resources Global Functions, MetLife
Presenter:
Steven Ehrlich, senior vice president, European New Business, TMP Worldwide Advertising & Communications, LLC