Sessions
Concurrent Session
“Say Something”: Using Branding & Social Recruiting to Improve Candidate Experience
Harbor Ballroom F
Wednesday 04/29/2015 09:45 AM - 11:00 AM
1.25 HR Credit
| Competencies: HR Expertise, Communication
| Intended Audience: Senior-Level
Workplace Application:
Learn proven techniques, strategies and examples of how AT&T and other best-in-class Talent Acquisition teams have used branding techniques and social media channels to attract and hire talent in a rapidly evolving talent climate.
As the war for talent wages on in an increasingly sophisticated tech-savvy audience, what you say and how you say it matters more than ever before when trying to connect with job seekers. You will learn the latest messaging trends in employer branding, building engaged talent networks, corporate social recruiting strategies, and identifying/activating social influencers inside and outside of your organization to effectively compete in today's talent landscape. This session will help you:
- Understand how to construct a solid social media strategy for talent acquisition.
- Create a blueprint for how to conduct a workforce audit to create a compelling employer brand messaging.
- Utilize relevant social trends and recruitment content marketing techniques to maximize social channel efficiency.
