Sessions
Concurrent Session
How Do You Attract the Top Talent with a Great Employment Brand and Your Executive’s Thought Leadership
393-396
In-Person and Virtual
Tuesday 06/14/2022 07:30 AM - 08:30 AM
Competencies: Business (Behavioral), Interpersonal (Behavioral)
Workplace Application:
Attendees will learn the importance of creating a recognizable employment brand that has a positive market perception, to attract the top talent in the market. We will also discuss why it is important for the face of the organization to be positioned as a thought leader in the industry they belong to through content creation, storytelling, and expertise on social media. We will show strategies and examples of best practices on content creation and storytelling to attract talent and position exec
This session will share strategies that will help your organization and executives position themselves as leading employers with a positive sentiment online through employment branding and thought leadership.
Learning Objectives:
- The importance of creating a recognizable employment brand.
- How to attract the top talent in the market.
- The importance of positioning the face of a company as a thought leader in the industry.
- Best practices on content creation and storytelling.
In-person session offerings are on a first-come, first-served basis.
