Pursuing Purpose in Building Your Brand

Concurrent Session

Convention Center: 145

Monday 06/20/2016 10:45 AM - 12:00 PM

1.25 SHRM PDCs, 1.25 HR Credit | Competencies: Relationship Management, Communication | Intended Audience: Mid-Level

Workplace Application:

This session will show you how build a unique brand for your organization to attract and retain the right talent.

Repeated Wednesday at 10:00 a.m.

CEOs say the number one challenge facing companies today is talent – acquiring it and retaining it. So how do we acquire and retain the right talent? The key to success is differentiation. The key to differentiation is purpose – defining the unique reasons why your company exists. This session will examine the definition of purpose and the power it has to shape your company and your career. You will discover a unique process to differentiate your organization and be inspired to build a brand that attracts and retains the right talent. This session will help you:

· Uncover the power of purpose in your company and your career.

· Build a platform to attract the right talent and measure your success.

· See the critical role technology can play in shaping your success.

Presenter:

Matt Kaiser, director, Recruitment,

Children's Healthcare of Atlanta

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