Sessions

It may be hard to believe that HR can learn something from the Sales and Marketing departments but the reality is that you need to start thinking and acting more like Sales and Marketing. This session will discuss the top seven lessons from sales and marketing that you can start implementing today. The pay-off will be deeper levels of employee engagement, more credibility with senior leaders and higher levels of productivity from the HR team. This session will show you:

·         The fundamental of sales and marketing strategies.

·         How to get support from senior leaders for major HR initiatives quicker and with less effort
          by using the principles of good marketing and sales.

·         How to align HR programs to the strategic plan in the same way that Sales and Marketing does.  

·         How to perform cost/benefit analysis on your major initiatives to understand which projects to dedicates resources to.  

·         How to respond more quickly to the external environment and implement new programs in HR that reflect the changing
          times similar to sales and marketing.