Sessions

Selling ideas to a skeptical public is one of the major challenges companies face today. Based on more than a decade’s worth of research into how consumers and the public respond emotionally to communication, Michael Maslansky explores what it means to communicate in this post-trust environment. Gather insight into new words, new phrases, and new communication techniques to use in your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors. This keynote will provide you with usable takeaways and ideas, including principles to make your message believable, rules of engagement for overcoming difference and phrases to ban from your vocabulary.