Over the next 10 years, upwards of 35% of both your customers and your employees are going to be considered “neuroatypical.” This means that they will have some level of atypical neurological brain structure, such as ADD, ADHD, anything categorized under the autism spectrum as well as all things cerebral-diverse. Neuroatypical has been coined in the autism community to describe anyone that does not align with the medical community’s definition of “normal.” How your company and organization engage this rapidly growing segment of society will directly affect and impact your company’s brand, growth, reputation, and ultimate bottom line for the next several decades.
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