Google is cracking down on the user experience, and recruitment marketing is caught in its cross-hairs. Unfortunately, Google is completely off HR's radar, and that spells bad news for talent acquisition. For starters, Google for Jobs abruptly shifted how job seekers search (but few companies have adapted).  Then Google launched updates like mobile-first and page speed, which are crippling efforts to attract and acquire top talent. Without a Google-Proof digital marketing strategy, applicant flow will suffer and get worse. From Google for Jobs to Google My Business, recruitment marketing expert Ira S. Wolfe will introduce you to proven digital marketing strategies and tools that will attract more job seekers, engage more candidates, and produce more applications.

Learning Objectives:

• The effects of Google’s updates on your recruitment strategy.
• A recruiter's guide to search engine optimization.
• Digital marketing basics and tools every recruiter should be using.