Have you ever wondered what it would be like to walk in your colleague’s shoes? Or are you looking for new ways to jump-start a better recruitment, onboarding or development experience? If you answered yes to either of these questions, then implementing a more ethnographic research approach to your work could be the answer. Ethnography isn’t just for anthropologists. The ethnographic research technique can help you unlock valuable and actionable HR insights to drive your company forward. In this session, Abby Cheesman, a former ethnographic researcher herself, will share key principles and techniques you can use to help you better understand new people, activities, places and things. The best part is these are simple and structured techniques that require little or no preparation and are bound to help you see something new.
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