Your organization’s story is the only thing your competition can't copy. Put it to work using narrative intelligence to attract and engage employees by rebranding your company as an epic organization. Build a culture where employees and job candidates want to be the heroes in pursuit of a noble quest by mastering the 4,000-year-old narrative techniques that Hollywood and sports teams use to make blockbuster films and pack stadiums to capacity. This session will explain:
· How the human brain uses narrative to assess, decide, commit and collaborate.
· Why people want to be part of an epic story, not just work for a company.
· The five components of a classic epic story and how to use them to build an epic organization.
· Why leaders should never be the heroes of the company narrative.