Director – Brand Activation & Content
Connect Online with this Speaker
Mimi Dixon is a highly motivated and dynamic thought leader with +20 years of expertise in Integrated, Shopper & Sports marketing for leading global brands. She describes herself as a “Big Idea Generator, Activation Master, Strategic Thought Leader and Passionate Marketer”. Currently, she is Director – Brand Activation & Content at Crayola. In this role, she spearheads Advertising, PR, Shopper Marketing, National marketing campaigns and Digital & Social Content & Imagery. Most recently, she led the development & activation of Crayola’s 2020 Colors of the World skin tone crayon launch which garnered over 3 billion impressions to date and has gone on to win various marketing, diversity & inclusion & product industry awards including a TOTY (Toy of The Year) award for Creative Toy of the Year. Mimi also serves as the Chair for Crayola’s first Diversity & Inclusion Council & is hard at work in building the council’s foundation for both the council and the company.
Mimi has been featured in Forbes, Black Enterprise, Diversity Woman, AdWeek and CBS Saturday morning. She has also served as a 2021 judge for the Effie, AME and ANA Multicultural Excellence Awards. Prior to joining Crayola in June of 2014, Mimi held various roles within increasing responsibility at Campbell Soup Company over a tenure of 16 years. During this time period, Mimi executed copious national marketing campaigns, managed the company’s NFL sponsorship for eight years, activated numerous brand & celebrity partnerships and lead retail specific activation for key retailers like Target, Kroger & Publix.
When Mimi is not creating or activating the next successful national marketing campaign, she enjoys traveling, reading, binge-watching true crime & reality TV shows, shoe shopping and spending time with family and friends. Mimi is a proud member of Delta Sigma Theta Sorority Incorporated and completes public service activities with her local alumnae chapter. Mimi has a Bachelor’s of Arts from Rutgers University and a Master’s in Public Administration from the University of Delaware. She currently resides in Hamilton, New Jersey.