Sponsorship Opportunities

Sponsorship Opportunities

SHRM offers a variety of sponsorship opportunities, providing a level to meet every budget! Aligning a sponsorship with your brand forges awareness of your business, can be custom designed to meet your marketing goals and give your company additional exposure to over 1,500 HR professionals and decision makers that participate at INCLUSION 2021.

For further information about sponsorship opportunities contact us using our online form.

Experiential Sponsorships

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Pre-Event Meetup
1 of 1 Available
$15,000
Capture attendee attention and jumpstart pre-event excitement with a pre-event meetup. Occurs Sunday, October 24 night before the official kickoff of Inclusion 2021.

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Trolly & Mini Concert Experience
5 of 5 Available
$10,000
Attendees will be transported in trolleys to our General Session Venue. There they will enjoy a fun and unique mini concert experience prior to one of our General Sessions! Unique brand opportunity!

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Relax & Recharge Lounge
1 of 1 Available
$10,000
The Relax & Recharge Lounge, located in the center of the Expo Hall and is a unique and modern space with couches and recharging stations that will provide attendees an informal area to network with colleagues and recharge from sessions.
Speaking Opportunities & Presentations

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Elite Partner Showcase
1 of 4 Available
$15,000
Looking to reach your audience outside of the INCLUSION Marketplace? We are offering exhibitors the ability to craft their own session and present to conference attendees in a virtual session room. Limited slots available.

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General Session
3 of 5 Available
$10,000
Get attendees' attention with this full experience to be the exclusive sponsor of the general session's that reach over 1,500 guests. This opportunity also includes recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo on the general session loop as well as 30-45 second video.

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Smart Stage
5 of 5 Available
$5,000
Grab one slot at the Smart Stage Series located in the Marketplace. This series provides relevant, topical information in 18-minute bursts of highly engaging content.

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Concurrent Session Introduction
5 of 5 Available
$3,500
Concurrent Session Introduction: Introduce a concurrent session speaker and put your company in the spotlight. Sponsorship includes up to a two - three minute introduction of your company at a concurrent session (pending approval from session speaker).
Networking & Events

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Grand Opening Reception in the Expo
1 of 1 Available
$15,000
Start the experience out with a bang at our Grand Opening Reception by hosting your own bar at/or near your booth with bartenders in branded shirts serving champagne. You will receive branded cocktail napkins, plus exclusive company logo on signage inside the Expo Hall directing attendees to your booth.

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Grand Prize Drawings
1 of 1 Available
$8,500
Have an on-stage presence at Inclusion 2021 by announcing the winners of the Grand Prize Drawings. Welcome guests with a 2-3 minute introduction by one of your staff members and collect entry forms at your booth.

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Expo Luncheon
2 of 2 Available
$8,500
As a lunch supporter, you will have the opportunity to reach attendees outside the reach of your booth. And you’ll be a hero to all who will enjoy a quality luncheon between sessions. Sponsors can custom brand box lunches and will receive recognition throughout the show floor.

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Coffee Breaks
3 of 3 Available
$5,000
Several opportunities are available for sponsorship—one morning coffee break held each day on both Monday & Tuesday. Includes logo on all signage, napkins and coffee cup wraps. Can also be an exclusive sponsorship for a reduced cost, email kristina.daniele@shrm.org for further details.

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Pop Up
2 of 3 Available
$5,000
Surprise attendees with a customized pop up booth at the JW Marriott! For 1 hour your company will host a creative event such as a photo booth, ice cream stand, lemonade stand for our guests to enjoy.
Digital Sponsorship

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Registration & Badges
1 of 1 Available
$15,000
Brand the only item that attendees are required to wear, their name badges and lanyards. This sponsorship offers one company the sole branding of these items and the exposure that comes with it.

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Closed Captioning
1 of 1 Available
$10,000
Maximize your brand with this multi-channel package providing visibility in all online sessions and including onsite our General Sessions!

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Wi-Fi Splash Page
1 of 1 Available
$8,500
Without a network, how can we network? As the exclusive sponsor you are able to reach thousands of visitors and provide company recognition by making the Wi-Fi password your company name. You will also receive a company banner ad on the home/landing page.

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Mobile App Splash Page
1 of 1 Available
$8,500
The one stop shop for attendees to get all information from Schedule, Sessions, Speakers, and Exhibitors. Put your company's logo recognition on the welcome page of the Conference App. You will also receive a company banner ad on the home/landing page.

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Social Media Amplification
3 of 3 Available
$8,500
Social Media Amplification on SHRM's Social Networks (Instagram, Facebook, Twitter) provide a creative, engaging and immersive full-screen ad format built to drive action. SHRM Social Media team will work closely with you to create multiple ads/stories leading up and during the event to promote participation.
Communications

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Onsite Resource Guide Back Cover
1 of 1 Available
10,0000
Build your brand awareness with a 4-color ad on the Back Cover of the Exhibitor & Sponsor Resource Guide. Your advertisement in this program is sure to be seen by attendees as they use the guide each day.

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Spotlight on Exhibitor
3 of 3 Available
$3,500
Interested in getting your name and brand information out to attendees pre conference? With our spotlight on Exhibitors post, we offer a one on one SHRM to exhibitor Q&A session. This spotlight will be published on the SHRM Blog making a social media impression before the INCLUSION Marketplace doors open. Must have a virtual booth to participate.

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Pre-Conference Email (Banner Ad)
2 of 2 Available
$8,500
Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mail will be sent 2 weeks prior to the start of the conference. E-mail will be sent to all registered participants with important event details.

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Exclusive Day Of Conference Email (Banner Ad)
3 of 3 Available
$10,000
Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mail will be sent to attendees the DAY OF the conference. E-mail will be sent to all registered participants with details on how to access the virtual format and event details. One sponsor per day.
Promotional Opportunities

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Lanyards
1 of 1 Available
$8,500
Promote your brand throughout the entire event with one of the most popular on-site sponsorships.

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Safety Products
1 of 1 Available
$5,000
Promote your brand on-site while supporting attendees' well-being. SHRM-provided safety products with sponsor branding• One (1) of the following examples: hand sanitizer, sanitizing wipes, door pull provided to all on-site attendees at registration

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Push Notifications
5 of 5 Available
$500
Get your message in front of attendees by taking advantage of the virtual platforms push notifications. Sponsor will receive a custom message (45 characters or less) to be sent to all attendees at the specific time of their choice each day (based on available time slots).  

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Exhibitor Passport
11 of 12 Available
$350
Increase visibility with our o passport game. Limited to 12 companies, attendees will be provided in their virtual swag bag. Upon completion of visiting each virtual booth on the card are entered to win up to $250.

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Pre-Show Attendee List
20 of 20 Available
$250
Send out a one-time direct mail piece to attendees prior to the event. No email or phone numbers provided.

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Post-Show Attendee List
20 of 20 Available
$350
Send out a one-time direct mail piece to attendees prior to after the event. No email or phone numbers provided.
Virtual Sponsorship Opportunities

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On-Demand Sponsor
1 of 1 Available
$35,000
Our partner for the SHRM21 Virtual Conference will receive exclusive coverage of our On-Demand products showcasing this event. On-Demand is the replay of an event or activity that has concluded after 24 hours. The On-Demand product will be available for up to (3) months after the event. Promote your organization to both our 1,200 in-person attendees and our virtual audience.

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Gamification Sponsor
1 of 1 Available
$20,000
Our partner for the Inclusion 2021 Virtual Conference will receive exclusive rights to our gamification for the event. Engage attendees, observe attendee behavior and reward attendees with points for participating in activities throughout the event. Attendee analytics will be provided to sponsor after the event.

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Elite Partner Showcase (Virtual)
3 of 3 Available
$15,000
We are offering exhibitors the ability to craft their own session and present to conference attendees in a virtual meeting room. Limited slots available.

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Virtual Reception
2 of 2 Available
$15,000
Bring fun to online attendees with this high-visibility activity. Host a virtual reception activity (trivia, dueling pianos, mixologist, etc.) Opportunity to welcome online attendees to the reception and brand recognition.

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Exclusive Commercial Break
3 of 3 Available
$10,000
Sponsor can have multiple 60 second pre-recorded sponsor commercial spot in the live schedule. This would be strategically placed throughout the day in-between sessions. This is a great branding opportunity. One sponsor per day.

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Conference Day Of Conference Email (Banner Ad)
3 of 3 Available
$10,000
Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mail will be sent to attendees the DAY OF the conference. E-mail will be sent to all registered participants with details on how to access the virtual format and event details. One sponsor per day.

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Virtual Swag Bag
1 of 1 Available
$10,000
Sponsor the Digital Swag that attendees will receive during the event! You can include online coupons, online course, gift cards, etc. Drive marketing efforts before the event starts and make a lasting, positive impression on attendees..

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Crowd Polling Sponsor
1 of 1 Available
$8,500
Boost Attendee Engagement & Involvement by sponsoring our Live Interactive Poll! Our crowd polling platform collects and can showcase, in real time, questions from your audience and their feedback!

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Virtual Photo Booth
1 of 1 Available
$8,500
Have your logo featured as the background in a digital photobooth. Attendees will be encouraged to post their photos on social media, giving your logo the exposure it deserves.

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Exclusive Banner Ad
1 of 1 Available
$8,500
Get Exclusive Rights of All Digital Banner Ad on the homepage of the Event Website that links directly to your organization site.

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Ignite 18 minute Presentation
3 of 3 Available
$5,000
Gain additional exposure and share information about your products and services in an educational session on the virtual platform. Our Ignite presentations are 18 minutes in length and provide a Ted Talk-style format that is quickly consumable for attendees.

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Show Me Your Mug Coffee Break
3 of 3 Available
$5,000
Several opportunities are available for sponsorship—one morning coffee break held each day. Create a fun and engaging activity for attendees by having them share their mugs on social media while enjoying their cup of coffee! Sponsors can surprise attendees with a unique coffee surprise (gift card or bar code) delivered to their inbox! Number of participants is limited.

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Elite Partnership Introduction
5 of 5 Available
$3,500
Concurrent Session Introduction: Introduce a concurrent session speaker and put your company in the spotlight. Sponsorship includes up to a two - three minute introduction of your company at a concurrent session (pending approval from session speaker).

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Yoga & Mindfulness Break
3 of 3 Available
$3,500
Host an online event to get attendees to move, stretch or rejuvenate after a long day of sessions! Opportunities can include yoga, meditation and more. It’s your opportunity to get creative!

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Virtual Expo
20 of 20 Available
$1,200
Market your products to leaders in HR in a virtual environment and watch your leads grow. Attendees can explore the expo, watch demos, 24/7 Q&A (bot), video calls with booth rep.

Contact Us

Have a question or need help selecting the right options for your business? We're here to help.