Sessions

Looking to increase your job post engagement with diverse candidates, but not sure, how? This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and what recruiters can do to give them a refresh. You'll walk away with tools to increase qualified candidate engagement by as much as 300%, and you'll reach many more qualified candidates who identify as diverse. 

Learning Objectives:  

• Recognize what works and what doesn't about your job posts and your competitors-including how to spot well-written skills-related bullets to attract qualified candidates  

• Research job titles and increase overall traffic to your posts  

• Alter word choices to attract diverse candidates instead of unwittingly turning them off  

• Hone your copywriting skills to improve response rates, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds  

• Measure the impact of your job postings