Sessions

Smart Stage
How to Write Inclusive Job Postings
Tuesday 10/20/2020 01:20 PM - 01:40 PM   Add to calendar
Intended Audience: Novice
Workplace Application:
Attendees will learn how to tweak job posts to attract qualified, diverse candidates through simple word changes, better bullet points, etc.  

Looking to increase your job post engagement with diverse candidates, but not sure, how? This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and what recruiters can do to give them a refresh. You'll walk away with tools to increase qualified candidate engagement by as much as 300%, and you'll reach many more qualified candidates who identify as diverse. 

Learning Objectives:  

  • Recognize what works and what doesn't about your job posts and your competitors-including how to spot well-written skills-related bullets to attract qualified candidates  

  • Research job titles and increase overall traffic to your posts  

  • Alter word choices to attract diverse candidates instead of unwittingly turning them off  

  • Hone your copywriting skills to improve response rates, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds  

  • Measure the impact of your job postings 

Katrina Kibben Photo
Presenter:
Katrina Kibben, CEO,
Three Ears Media