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Case Studies
The Four Forces of Allyship: What Is It and How Can It Be Actioned?
Monday 10/19/2020 11:30 AM - 12:30 PM   Add to calendar
Intended Audience: Experienced
Workplace Application:
Attendees will gain skills needed to help dismantle key barriers that have pretended organizations and its employees from achieving allyship both in and out of the workplace. 

Somewhere in between progress and pressure, organizations are undergoing a seismic shift towards allyship: in-short, described as the active practice of advancing the culture of diversity, equity and inclusion. For many, slapping logos onto things is easy: it’s what we live and breathe; allyship, however, is far more complex.

The ‘Four Forces of Allyship,’ is a clear and actionable framework developed at the global marketing and innovation consultancy, R/GA. It is designed to help dismantle key barriers that have prevented organizations and its employees from achieving allyship both in and out of the workplace. 

In a highly engaging, inspiring and comprehensive discussion, we will go along an exciting journey that explains what the Four Forces of Allyship is and how it is a gateway to innovation, functional and engaging workplace environments, purpose-driven business decisions and stronger work that builds towards a more human future and advances the culture of diversity, equity and inclusion.

Learning Objectives:

  • Understand the flaws around allyship and why its antiquated approach has historically failed people and organizations
  • Get to know what the Four Forces of Allyship is and how it can be action at both an individual and organizational level.
  • Through real case studies, we’ll show you how the Four Forces of Allyship can yield real organizational change across activities that include, employee engagement, hiring practices, policies and innovation across products and services.
Brandon Heard Photo
Presenter:
Brandon Heard, Strategist,
R/GA