Sessions
Concurrent Session
How to Write Inclusive Job Postings
Room: Forum 130
In-Person and Virtual
Monday 08/23/2021 10:15 AM - 11:15 AM
Competencies: Communication, Ethical Practice
Workplace Application:
Attendees will learn how to tweak job posts to attract qualified, diverse candidates through simple word changes, better bullet points and other alterations.
Want to increase your job-post engagement with diverse candidates? Sure, but how? This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and what recruiters can do to give them a refresh. You'll walk away with tools to increase qualified candidate engagement by as much as 300 percent, and you'll reach many more qualified candidates who identify as diverse.
Learning Objectives:
- Recognize what works and what doesn't about your job posts and your competitors’, including how to spot well-written skills-related bullet points to attract qualified candidates.
- Research job titles and increase overall traffic to your posts.
- Alter word choices to attract diverse candidates instead of unwittingly turning them off.
- Hone your copywriting skills to improve response rates, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds.
- Measure the impact of your job postings.
