Constructing a Compelling Employer Brand

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Concurrent Session
Constructing a Compelling Employer Brand
04/17/2018 10:30 AM - 11:45 AM |
Promenade Level: Roman Ballroom III & IV
1.25 SHRM PDCs
| Competencies: Leadership & Navigation, Communication
| Intended Audience: Senior-Level
Workplace Application:
You will learn how to build a unique and compelling employer brand and talent attraction strategy. 

CEO’s say the number one challenge facing companies today is acquiring and retaining talent. As HR leaders, it is our job to embrace this challenge – to develop a strategy that inspires and attracts the right talent. In this world where technology has fundamentally transformed the way we connect and communicate, employers that drive innovation are thriving. In this session, we’ll focus on the importance of building a proactive and powerful talent attraction strategy and a methodology for success. You will learn about:

  • A simple method to uncover your unique employer brand.
  • How to design a communication plan to attract and engage the right talent.
  • An effective way to measure the impact of your efforts.


Matt Kaiser Photo
Matt Kaiser, director, Recruitment, Children's Healthcare of Atlanta