Sessions
Concurrent Session
How To Skyrocket Your Personal Brand With Social Media: The Personal Branding Power Hour
Back Bay Ballroom B
Tuesday 10/02/2018 04:00 PM - 05:30 PM
1.50 SHRM PDCs
Workplace Application:
You will learn how to effectively implement a personal branding program to grow your reputation and teach your staff to further their personal brand as well.
Social media is one of the most powerful tools ever invented to grow your personal brand – but where should you start and how can you determine if you're spending your time effectively? Whether it's navigating the types of content to post or which platforms to use, there are a lot of questions, and no definitive answers. Spencer X Smith is here to help. He’ll share what works for both himself and his clients around the country in simple and actionable terms.
Learning objectives:
• Understand why building your personal brand is a noble endeavor, and why both you and your company will benefit from your efforts.
• Define the audience that will benefit from your existing expertise, and discover how to easily reach them through social media.
• Identify a three-step process you can follow daily to steadily grow your personal brand.
• Expand these personal branding best practices to your staff.
