Sessions

You will learn how to create shareable content that your employee base can use to promote your organization’s culture, as well as tactics to get your employees engaged. Give your team all the necessary tools to be advocates for your brand, and watch your referrals soar. This session will cover:

·         How to find employee activists, create a branding guide and develop a hiring persona, as well as how to train employees
           in relevant social media usage.

·         Content and campaign tutorials like Instagram employee takeovers, Twitter Q&As, live Facebook video,
           Snapchat QR code for career fairs, LinkedIn best practices, company hashtags and guest blogging.

·         The importance of creating a social media content hub and how to use and find content created by employees, as well as
           what resources and tools you have to enhance efficient communication.

·         Why employee participation should not be mandatory.

·         How to determine which KPIs best represent your hiring goals and how you can use your results to
           create incentives for your employees.