Sessions
Concurrent Session
Tell an Epic Story: Using Narrative Intelligence to Recruit, Retain and Rebrand
Columbus EF, East Tower, Ballroom Level
Tuesday 04/25/2017 10:30 AM - 11:45 AM
1.25 SHRM PDCs
| Competencies: Communication
| Intended Audience: Senior-Level
Workplace Application:
This session will show you how to use a story-based system that improves, rebrands and leverages your culture to attract and retain top talent.
Your organization’s story is the only thing your competition can't copy. Put it to work using narrative intelligence to attract and engage employees by rebranding your company as an epic organization. Build a culture where employees and job candidates want to be the heroes in pursuit of a noble quest by mastering the 4,000-year-old narrative techniques that Hollywood and sports teams use to make blockbuster films and pack stadiums to capacity. This session will explain:
· How the human brain uses narrative to assess, decide, commit and collaborate.
· Why people want to be part of an epic story, not just work for a company.
· The five components of a classic epic story and how to use them to build an epic organization.
· Why leaders should never be the heroes of the company narrative.
