Sessions

Concurrent Session
HR Is Branding
Crystal Ballroom A, West Tower, Lobby Level
Tuesday 04/25/2017 08:15 AM - 09:30 AM   Add to calendar
1.25 SHRM PDCs | Competencies: HR Expertise, Business Acumen | Intended Audience: Mid-Level
Workplace Application:
This session will show you how you can improve your organization’s acquisition and retention strategies by leveraging branding concepts. 

HR is branding, plain and simple. From the job advertisement to the companywide newsletter, the intention should always be to emotionally captivate readers. Yet, so many organizations’ job descriptions, employee handbooks and company mission statements read like dull and tedious transcripts of information. By incorporating branding techniques and implementing one strategic main thought into each piece of communication, you can significantly motivate employees and recruit top talent. By attending this session, you will be able to:

·         Distinguish a captivating job description from a dull one.

·         Modify your HR tactics to effectively motivate employees.

·         Recognize real-world examples of successful branding initiatives that inform a company’s culture.

Joe Weinlick Photo
Presenter:
Joe Weinlick, senior vice president, Marketing,
Beyond